In today's digital age, online reviews play a crucial role in shaping consumers' purchasing decisions. Among the various platforms, Google Reviews represents a powerful tool that not only influences consumer behaviour but also impacts a business's online visibility. Find out how our CRM Connect can help you stand out in a crowded market, boost your business with more positive reviews, rank higher on "near me" Google search results and transform your business with real-time customer feedback.
The psychology behind Google reviews
It is no secret online reviews have revolutionised our decision-making process. Google Reviews are a direct reflection of customers' experiences with a business, providing social proof of its products or services. A high number of positive reviews can reassure potential clients of trustworthiness and expertise before they decide who to spend their money with.
Google reviews generate an emotional response. Positive reviews build trust and credibility in sceptical consumers and can motivate them to choose your business over your competitor, while negative reviews can raise red flags.
Businesses should actively encourage customers to leave reviews on Google. This not only enhances their reputation but also helps in attracting new customers. Responding to reviews, both positive and negative, also shows the business values customer feedback and is committed to providing excellent service.
Rank higher in Google's local search results
Before making a purchase or trying a new service, people often turn to online reviews to check the experiences of others, especially in uncertain or unfamiliar situations. Positive feedback reviews indicate a level of trustworthiness and reliability. Whether a customer is looking for the best WOF station in town or researching the top-rated cafe in the area, Google is usually the place to go.
Google considers both the quantity and quality of reviews when ranking businesses in search results. The more reviews you get (especially if they contain words like "amazing" and "excellent" or "great customer service"), the better your business looks to Google and the higher your website will show in search results.
Businesses with a higher number of positive reviews are more likely to appear in the "near me" and organic search results. This means you can rank higher in Google's local search results and get priority placements. So, how do you get more positive customer reviews for your business, gain real-time feedback, improve online visibility, and build a trustworthy reputation? Our simple yet powerful CRM Connect makes it easy!
A simple yet effective 4-step process
CRM Connect automatically follows up with customers after their purchase, providing a straightforward yet powerful solution that makes it easy to collect customer reviews, get instant feedback, and build the excellent online reputation your business deserves.
Here's what the system does and how it works:
1. Send a follow-up message to your customers
2. A simple smiley face process helps you identify who is happy and who is not
3. Invite happy customers to leave a Google review
4. Ask unhappy customers for their feedback so you can address their issues and ultimately turn their experience into a positive one
What others say
"We started sending out about 40 review requests a day 6 months ago, and the feedback we've been receiving is incredible. Our sales have increased, our Google review ratings have increased, and we've seen an increase in the number of returning customers as well. There's no way we would have received that many positive reviews without the CRM Connect, plus it's always great to hear our work makes someone else's day. Reading the reviews does the same for us."
Greg & team at Drivesure Vehicle Testing station in Auckland
Ready to get started? Get in touch!
Our team of NZ-based industry professionals will guide you through the setup process and support you every step of the way. Contact us at 09 889 7734 or support@allspoke.com to find out how CRM Connect can help you stand out in a crowded market.
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